Profit & ROAS Calculator

Unit economics · Break-even analysis · Max ad spend

Margin-based
Break-even
Model

Product Data

1 piece
2 pieces
3 pieces
4 pieces
Additional per-order costs (applied to all units)

Results margin = (revenue − all-in cost) ÷ revenue

Units Revenue All-in Cost Gross Profit Margin % BE ROAS Max CPA/CPP

Profit Margin %

(Revenue − Cost) ÷ Revenue × 100

How much of each sale you keep after covering all costs. A 60% margin means €0.60 of every €1 revenue is profit.

Break-even ROAS

1 ÷ Margin (decimal)

Minimum return on ad spend to cover all costs. At 60% margin, BE ROAS = 1 ÷ 0.60 = 1.67×. Your target ROAS should exceed this.

Max CPA / CPP

Revenue − All-in Cost

Maximum you can pay per conversion before losing money. Stay below this to remain profitable on every order.